“New Rules”
Ch.4
1. This chapter says that “bloggers aren’t journalists”, but in the article by Duncan Riley they are referred to as “web journalist”. Can bloggers be journalists or not, if so, how?
What are text mining technologies?
Ch. 16
2. What are these new rules of media relations and do people still follow the old rules?
Are new releases considered spam and are they necessary when pitching your story or product to the media or an organization?
Ch. 17
3. Is it unprofessional to not have formal guidelines for employee blogs? If there were not any guidelines for employees do you think things would get out of hand with content and privacy issues?
Groundswell
Ch. 4
4. Where does the groundswell approach-avoidance syndrome come from and does it actually happen to people?
Can the groundswell strategies really help improve your company or business if you follow it?
Ch. 6
5. What is talking with the groundswell?
What is the best and effective way to talk with the groundswell, viral videos, social networks, blogs, or communities?
How does the marketing funnel operate with the groundswell?
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