Ch.5
1. What is the format and important characteristics for news releases?
How does this compare to the direct marketing strategies of blogs?
How do you directly appeal to your buyers through news releases?
Ch. 14
2. How do you know what wire distribution service is best for your company?
Do you have to connect your company to these wire services or are Google and Yahoo! sufficient enough to reach buyers?
Ch. 15
3. What are the essential tools and important information that organizations should use in their format when creating their online media room to target audiences?
How does this compare to other online marketing strategies?