Ch. 11- the groundswell inside your company
1. Do you think companies benefit more from wikis, blogs, social networks, or a combination of all three to enhance the productivity of a global organization?
Ch. 12- the future of the groundswell
2. What happens if you do not know the right approach to take in order to extend the success of your company?
Groundswell Ch. 10
1. Why do some executives for companies not internalize the value of blogs or have never seen anything like the groundswell before?
Ch. 10
1. Is it necessary to create a buyer persona profile for each customer?
– What is the benefit for having more buyer personas for your company?
– What editorial plan will work best to reach your buyers?
Ch. 11
2. Do you think e-books as marketing tools should be free and with no registration?
– Are there any other techniques for building a contact list?
Thompson
3. Why do social media sites bother with privacy controls? Doesn’t that defeat the purpose of being able to see people’s updates and statuses?
Crum
4. What factors are causing the increase of demographics of users 35-44 years of age?
Senior
5. Why do you think people are criticizing Obama for his new-media habits? Don’t you think people would want an updated media approach to keep informed about day-to-day issues?
Ostrow
6. The Facebook home page looks noisy now with everyone’s updates, so won’t being a fan of brands make it look even more cluttered?
– Do you think Facebook should be just for friends and not business?
Hougland
7. If fan pages are just profiles of organizations, then why do people complain about them? Can people who are fans comment on the “wall” and fan photos?
A Brief History of the Status Message
1. Do you think technology with status updates will go too far? For example, what is the next step? Will they create automatic updates with GPS and linkage to where you are at? Where will they draw the line of privacy?
– How does all this technology effect relationships and the way people deal with each other? Are people less comfortable with face-to-face communication than they were 40 years ago because they didn’t have technology?
The Battle for Your Social Status
2. Is FriendFeed the future of the conversation community and will Twitter be affected by this?
Into the Statusphere
3. What is mindcasting? I’m confused about the term and it affects social media.
Beyond Blogs
4. What can we see in the future for blogs? What will the future “flow” offer for the blogosphere?
– Why are blogs still based on web 1.0 principles?
The Inside Word
5. Where there ever be a balance of the website traffic or will it continue to be unsteady? What can people do to change this implication?
Ch. 7 Energizing the Groundswell
– Why would companies want to work with BzzAgents when they only review certain products?
– How exactly do you know what your customers base is like?
– The chapter says energizing the groundswell is riskier, not for everyone, and might make things worse for your customers. Is this really an efficient strategy for marketing your company?
Ch. 8 helping the groundswell support itself
– Why are there great risks for wiki if they are a supporting application for people?
– How do you make sure you are balancing your wiki evenly?
How will Twitter change the way we live
1. How did the creators come to the conclusions of the 140 characters in a tweet?
Since the tools offered for Twitter have changed very little in the past two years, when do you think the creators will update them?
What are the negatives of having every major channel of information Twitterfield in one way or another in the coming years?
Twitter Explosion
2. How would Twitter target a younger demographic group, such as high school students?
What makes a tweet credible and useful for reporters to use?
State of the Twittersphere
3. Why is there a significant increase in growth of Twitter users all of a sudden?
Now on YouTube: Local News
1. Why wouldn’t news stations want to be on YouTube ? What are the pros and cons of this?
Do you think people will actually use YouTube as a news source if most stations decide to use it?
How YouTube is replacing the soundbite with the soundblast
2. If candidates are converting to YouTube, why not give them more time to speak on TV networks?
What are networks losing from this?
YouTube maintains top ranking by total streams
3. What drives the growth of audiences to watch video clips on YouTube and Hulu?
How is advertising used on these video clips and to what demographic group are they targeting the most?
Hollywood asks YouTube: friend or foe
4. What are the complications of copyright issues for YouTube?
If YouTube creates such a marketing buzz, then why wouldn’t major studios and music companies want to use this as a marketing strategy?
Ch.5
1. What is the format and important characteristics for news releases?
How does this compare to the direct marketing strategies of blogs?
How do you directly appeal to your buyers through news releases?
Ch. 14
2. How do you know what wire distribution service is best for your company?
Do you have to connect your company to these wire services or are Google and Yahoo! sufficient enough to reach buyers?
Ch. 15
3. What are the essential tools and important information that organizations should use in their format when creating their online media room to target audiences?
How does this compare to other online marketing strategies?
“New Rules”
Ch.4
1. This chapter says that “bloggers aren’t journalists”, but in the article by Duncan Riley they are referred to as “web journalist”. Can bloggers be journalists or not, if so, how?
What are text mining technologies?
Ch. 16
2. What are these new rules of media relations and do people still follow the old rules?
Are new releases considered spam and are they necessary when pitching your story or product to the media or an organization?
Ch. 17
3. Is it unprofessional to not have formal guidelines for employee blogs? If there were not any guidelines for employees do you think things would get out of hand with content and privacy issues?
Groundswell
Ch. 4
4. Where does the groundswell approach-avoidance syndrome come from and does it actually happen to people?
Can the groundswell strategies really help improve your company or business if you follow it?
Ch. 6
5. What is talking with the groundswell?
What is the best and effective way to talk with the groundswell, viral videos, social networks, blogs, or communities?
How does the marketing funnel operate with the groundswell?
“A Short History of Blogging”
1. If most people are web journalists like the author says, then I do not understand how regular people who just write about their opinion and general topics can become “journalists”?
“Weblogs: A history and a perspective
2. What is Groksoup and how did it benefit blogs?
Why could only blogs be created by those who knew how to make a website?
Which style blog is more efficient, filter-style or journal-style?
“What we are doing when we blog”
3. ‘Blog used to mean a personal online diary, and no it refers to a web journal that comments on the news’. So are personal blogs not popular anymore or even safe to blog about?
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